Service · SEO

SEO is not a one-off audit. It is a continuous, disciplined, technically literate process of building, refining, and maintaining the signals that tell Google your site is the right answer to a customer search. We do that work as a monthly retainer at £300 plus VAT, six-month minimum, with monthly reporting on what we have done, what has moved, and what is next. Sites we have moved — like Sultan Delights from page five to page two against Amazon — got there through this kind of work, not a magic audit document.

TP SEO Tool (sometimes called Meta Overrides) is the WordPress plugin we built and maintain ourselves to manage per-page meta titles, descriptions, schema markup, canonical tags, and Open Graph data. It does what Yoast and Rank Math do for the basics, but tightly integrated with the way we build sites through PageForge — so every page is correct from the moment it is assembled rather than retrofitted later.

Because the plugin is ours, when Google changes a structured data expectation or a metadata convention, we update the plugin and it propagates across every client site we maintain. No waiting for a third-party plugin author to ship a fix.

Multi-location SEO

For trade and service businesses operating across multiple towns, the structural approach is three rings of content. Ring 1 — a page for every service type aligned to customer intent. Ring 2 — a page for every location the business operates in. Ring 3 — portfolio project pages that link the two together with proof. The Total Access Scaffolding case study uses 12 service pages, 22 location hubs, and 25+ portfolio pages — 70+ pages indexed, ranking across the full operational geography of the business.

You don't beat Amazon on "Turkish delight". You beat them on "vegan halal handmade Turkish delight 50-piece box". That is what specialist long-tail SEO is — finding the searches where a small specialist with real product credentials is the better answer than a national chain, then making sure your site is the one Google returns. The Sultan Delights case study is exactly this strategy in action: page five to page two, against Amazon, M&S, Waitrose and Fortnum & Mason.

You compete where the giants do not have to fight on every front.

Technical SEO

Every month the retainer covers technical work that most agencies talk about and few actually do at this rate: Core Web Vitals monitoring and fixes, Lighthouse re-audits, schema markup refinement as Google's expectations evolve, canonical and pagination audits, internal linking optimisation, broken link sweeps, image alt text discipline, and Search Console indexing monitoring. The output is a site that stays technically clean as it grows, not a site that quietly degrades over time.

SEO is a long-game discipline. Google takes weeks to recrawl, weeks more to re-evaluate, and months to fully reflect technical and content changes in rankings. An agency promising results in 30 days is either using black-hat shortcuts (which get punished) or selling you a service that will not actually move anything.

We insist on a six-month minimum because that is the honest length of time it takes to do meaningful work and see meaningful results. After six months it is month-to-month with no further commitment.

Tailored to sector

Local trades need multi-location pages. Specialist ecommerce needs long-tail discipline. Councils and charities need accessibility-driven content alongside compliance metadata. Hospitality and tourism need photography-led design that also performs technically. The retainer is the same fixed monthly rate; the work mix is shaped to your sector and your goals after discovery.

Technophobia

n8n automation for small teams. UK-based. Fast turnarounds. Clear handovers.

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South Cumbria Skills Exchange
Millom
LA18 4JS
United Kingdom

Phone +44 01229 774591
Email hello@technophobia.uk

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