What the AI assistant does

Not a generic call-handling robot. The assistant is trained on your business — your services, your pricing, your hours, your areas covered. It sounds like your business because it knows your business.

The technology

Under the bonnet, every AI assistant we build runs on Vapi (the voice AI platform) with a custom backend in n8n or a bespoke WordPress plugin that handles caller lookups, CRM updates, call logging, transfer rules and SMS notifications. The phone number is a UK Twilio number that routes to the assistant.

The script is yours — written in plain English, easy to update. Add a new service? Update one line. Change your pricing? Update one line. Change your hours? Update one line. The assistant picks up the new rules immediately. You don't need a developer for ongoing tweaks — you do it yourself in a Google Doc that the assistant reads at every call.

And because the platform stack is yours, you own the call logs, the transcripts, the customer data. Nothing is locked behind a SaaS subscription's data export feature.

We use it ourselves

We don't just sell AI receptionists — we run two of our own.

Miss Moneypenny is Bill Amos's personal PA assistant. She answers his public number, handles all incoming enquiries, qualifies callers, schedules callbacks, and screens cold callers. Bill's private mobile is known only to Moneypenny — every other call gets handled first.

Michelle is the building receptionist for the South Cumbria Skills Exchange. She handles enquiries to the centre's main number, books training course consultations, answers questions about courses and grant eligibility, and routes specific enquiries to specific staff members based on the topic. She runs 24/7 and handles every call that comes in.

Both are built on the same architecture we sell to clients. We dogfood our own product.

Setup process

Most AI receptionist setups take 1-2 weeks from signup to first live call.

Week one: discovery call to capture your services, pricing, hours, FAQs, escalation rules and integration needs. We provision a UK Twilio number for the assistant. We write the first version of the script. You hear a demo and we iterate together. We wire up the CRM or calendar integration.

Week two: parallel running — your existing number forwards to the assistant during the day, while you also continue to take calls directly. We listen to the call logs together and refine the script. Once you're happy, we cut over fully and the assistant becomes your primary phone handler.

From that point forward, ongoing changes — new services, price updates, new escalation rules — take minutes, not days. You make them yourself in a shared document; the assistant picks them up immediately.

Who it's for

Plumbers, electricians, scaffolders, roofers — high-value jobs that go to whoever answers. Holiday lets and campsites — bookings that need taking 24/7. Salons, barbers and beauty therapists — appointment scheduling without tying up the receptionist. Garages and MOT stations — booking confirmations and breakdown enquiries.

Solicitors, accountants, financial advisers — initial enquiry handling that respects confidentiality. Estate and letting agents — viewing bookings and tenant enquiries. Veterinary clinics — appointment requests and emergency triage. Anyone whose phone matters and who can't sit on it all day.

If your business is small enough that you can't afford a full-time receptionist but big enough that missed calls cost you real money — an AI receptionist is the right answer.

Pricing

AI receptionist pricing is straightforward. A one-off setup fee covers the discovery, script writing, script review iterations, integration with your CRM or calendar, Twilio number provisioning, testing, training and the first month of monitoring.

A monthly platform cost thereafter covers the Vapi voice AI usage, the Twilio phone number, ongoing monitoring, transcript review, and quarterly tuning sessions where we improve the script based on real call data.

Total cost typically £150-300 a month for the platform — significantly less than a part-time human receptionist, and an order of magnitude less than a full-time one. The setup fee is a one-off in the low four figures, depending on integration complexity. Contact us for current pricing — it depends on call volume, integrations needed, and how complex your business is to capture in a script.

Beyond receptionists

The same technology that powers AI receptionists also powers AI sales agents and outbound voice agents.

AI sales agents handle inbound enquiries from your website — they qualify the lead, capture details, propose a call slot, and pass a qualified meeting straight to your sales team's calendar. Useful for businesses doing high volumes of inbound traffic that can't keep up.

Outbound voice agents handle follow-ups, lapsed-customer recovery, appointment reminders and feedback collection. They sound like a human, they pause and adapt, and they record every call. Useful for businesses with large customer bases where personal follow-up matters but isn't cost-effective at human rates.

If your phone work is bigger than just inbound receptionist coverage, the same Vapi-plus-bespoke-backend architecture handles it.

Technophobia

n8n automation for small teams. UK-based. Fast turnarounds. Clear handovers.

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South Cumbria Skills Exchange
Millom
LA18 4JS
United Kingdom

Phone +44 01229 774591
Email hello@technophobia.uk

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