Two chatbot products. One that you answer yourself. One that answers for you.




Manual Live Chat or AI Chatbot — different jobs, different prices
A live chat widget on your site. When a visitor messages, you get an SMS instantly. You answer them live by typing back through the widget — usually from your phone. No AI, no automation, no training. Just real-time chat that you answer yourself.
An OpenAI-powered chatbot trained on a context file you maintain in your WordPress settings. Answers visitor questions 24/7. Each business gets their own configured chatbot. We supply the OpenAI account so you do not manage API costs. Higher monthly tiers for high-traffic sites.
Trades, salons, single-room B&Bs, micro-consultancies — small operators where the owner is genuinely happy to answer their own chats. Cheap, simple, no monthly AI cost, you stay in direct contact with your customers.
Anyone with steady website traffic asking similar questions — service businesses, B2B suppliers, training providers, hospitality. The chatbot answers in seconds at 11pm on a Sunday.
You don't install anything. We host the chatbot infrastructure on our own systems. You just link the widget into your existing website (one line of code) and we handle everything else.
If the chatbot isn't working as you'd want within the first 30 days, we keep tuning at no extra cost. After that, ongoing changes are charged at our standard hourly rate.
Four properties that distinguish ours from generic widgets
Not a generic LLM answering generic questions. The chatbot only answers from a context file you maintain — your services, your pricing, your hours, your tone.
Won't speculate about prices it doesn't have. Won't invent lead times. Won't comment on competitors. Asks for human follow-up when it reaches its limits.
Update your services? Edit one document. Change your hours? Edit one document. The chatbot picks up the change at the next conversation. No developer required.
We supply the OpenAI account. Typical site usage is covered by the standard £100/month. Higher-volume sites step up to £150/month or £250+/month.
A production deployment of the standard AI Chatbot product
Their AI Chatbot answers product questions from the live WooCommerce catalogue, qualifies quote enquiries, and routes complex requests to the sales team via Twilio SMS. The context file in their WordPress settings includes product specifications, standard finishes, typical lead times, and what to do with custom requests.
This is the standard £300 setup + £100 monthly AI Chatbot product — configured for their business. The Block Moulds deployment is not a separate premium tier; it is the same product anyone can have, set up properly for a specific business.
OpenAI plus retrieval over your context file
You maintain the context file directly in your WordPress admin — a simple text field, structured however you find easiest. Update your services? Edit the field. Change your hours? Edit the field. Add a new FAQ? Edit the field. The chatbot reads the latest version at every conversation.
The OpenAI account is ours, not yours. We absorb the API costs within the monthly fee for typical site traffic. For very high-traffic sites, the monthly steps up. You do not manage AI credits, do not pay OpenAI directly, do not need to understand token economics. We handle it.
Visitor messages, you get an SMS, you answer live
If you are away from your phone or asleep, the visitor gets a polite message saying you will be in touch shortly. Their message is captured for you to follow up later. No AI is involved at any point — the conversation is between you and the visitor.
This product suits owner-operated micro-businesses where the owner is happy to handle their own customer enquiries personally. The cost is low — £100 setup and £25 a month, including the SMS costs and the chat widget hosting on our infrastructure. Most of our trades, single-room hospitality and micro-consultancy clients choose this option.
You do not install anything on your website
This means you do not install anything on your site. You do not have to update plugins. You do not have to manage AI credits or SMS pence-per-message rates. You do not need WordPress admin access for us to make chatbot changes; we make them in our infrastructure and they apply immediately.
You stay in control of your context file and your settings via a dedicated admin page we provide. Your data — conversation logs, captured enquiries, transcripts — is stored on our infrastructure and accessible to you whenever you need it. We can also export it to your CRM or inbox automatically.
What we will tell you upfront if you ask
The chatbot is only as good as the context file behind it. If your services, pricing or processes are not documented well, the chatbot will struggle. The first week of any AI Chatbot setup is usually about structuring the context file properly — that work pays back over years of better answers.
The chatbot will sometimes misread the intent of an unusual question. We tune the prompts based on real conversation logs each month and the system gets noticeably better with time. In the first few weeks of any deployment, some conversations are awkward. Review of edge cases is part of the launch process.
Some customers genuinely prefer to speak to a human. The chatbot has an explicit fallback — 'I want to talk to a person' — that routes the conversation to email or callback request. We don't push customers through an AI gauntlet against their wishes.
And the chatbot is not a replacement for a sales team. It is a force multiplier for one. The Block Moulds deployment works because there's a real sales team behind it that responds to the leads it generates.
A clear test to help you pick the right product
AI Chatbot suits you if: your website gets regular traffic with people asking similar questions; you have product or service information that can be documented in a context file; you cannot or do not want to be available to answer every chat in real time; you would rather warm leads land in your inbox than cold ones; the cost of a missed out-of-hours enquiry is meaningful to you.
If you are not sure which fits, a 30-minute discovery call will sort it. We will be honest. If neither product fits, we will tell you that too — sometimes a properly-built FAQ page is the right answer.
Production deployments across multiple sectors
Deployments handling 24/7 enquiries today
Three steps from first call to live chatbot
30-60 minute call. We figure out which tier suits you, capture your services and FAQs, agree the routing rules and integrations needed. We confirm the price and book the build slot.
Manual: typically 3-5 working days. AI: typically 2-3 weeks including context file structuring, widget setup and integration testing. We iterate the tone with you before going live.
One line of code added to your site. Chatbot goes live. We review conversations weekly for the first month, monthly thereafter. Adjustments included in your monthly fee.
What prospects ask before signing up
Will the AI chatbot make things up?
Tell us about your website traffic and we will recommend Manual or AI honestly — and tell you why.
