Email and Marketing (PECR) Policy
Last updated: 14 September 2025
This policy explains how Technophobia Ltd sends electronic marketing under UK PECR and UK GDPR. It covers email, SMS, and similar messages. It sits alongside our Privacy Policy and Cookie Policy.
Technophobia Ltd (Company No. 14898332) · VAT GB 495 7043 58
13B Devonshire Road Industrial Estate, Millom, LA18 4JS, United Kingdom
- Service updates and project messages (transactional, not marketing).
- Newsletters, guides, and event invites.
- Follow-ups after a booked call or quote.
- Occasional product or service announcements for automation and integration.
Every marketing message names us as the sender and includes an opt-out.
- Consent: where you subscribe to our newsletter or tick a box on a form.
- Soft opt-in: where we obtained your details in a sale or sale negotiation for similar services. You can opt out at any time.
- Legitimate interests (B2B): business contacts at corporate subscribers about relevant services, with a clear opt-out.
- Contract: messages needed to deliver a service you asked for (transactional).
We do not hide identity or spoof sender details.
- Forms on our site, including booking forms (e.g., Calendly).
- Email or phone when you ask for a quote or support.
- Events, referrals, or public B2B sources where contacting you is reasonable.
- Existing client records for service updates.
- Click “unsubscribe” in any marketing email to stop future marketing.
- You can still receive transactional messages about live work.
- We keep a suppression list to respect your opt-out.
| Data | Typical retention |
|---|---|
| Newsletter subscribers | Until you unsubscribe or 24 months of inactivity |
| Leads that do not become clients | Up to 24 months from last contact |
| Client contact details (project comms) | Project term plus up to 7 years for records |
| Suppression list | Indefinite (to respect opt-out) |
We may use the following to send messages or manage sign-ups:
- Email service provider (ESP) for newsletters and updates.
- Calendly for bookings and follow-ups you request.
- Website CMS (WordPress) for forms.
Data may be processed in the UK, EU, or US. See our Sub-processors and DPA for safeguards.
- Object to marketing at any time (unsubscribe link or email us).
- Access, correct, or delete your data as set out in our Privacy Policy.
Questions about marketing or PECR:
Technophobia Ltd · Company No. 14898332 · VAT GB 495 7043 58
13B Devonshire Road Industrial Estate, Millom, LA18 4JS, United Kingdom
+44 1229 774591 • hello@technophobia.uk