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Project · Outdoor Pursuits Booking
Ros runs Way Out West Mountain Adventures from the Western Lake District — group walks, women-only walks, wild camping, sunrise and sunset adventures, navigation courses, and bespoke days out across some of the most dramatic terrain in England. The business was growing strongly, but every booking came in by phone, email, or social media message. Managing multiple activity types across different dates — each with different difficulty levels, capacities, and prices, all tracked manually — was becoming unsustainable.
Dynamic walk records
Each walk is a structured record with its own difficulty, capacity, meetup point, and price. Edit once, every page updates.
What3Words interactive map
Colour-coded Leaflet map pins every activity at its exact meetup three-word address. Filter by difficulty and category.
Colour-coded events calendar
A live monthly calendar shows every event colour-coded by type — group walks, women-only, wild camps, sunrise/sunset.
Stripe payments via WooCommerce
Online booking with capacity tracking, payment processing, and automated confirmation emails to guests.
Gift vouchers with live balance
Vouchers redeemable against any walk, with the remaining balance updated in real time on every redemption.
Discount codes
Promo codes for returning guests, marketing campaigns, and partner referrals — managed from the same admin.
Why custom, not Eventbrite
Off-the-shelf booking platforms charge per-booking fees that scale with the business, lock the customer relationship inside the platform, and offer no control over the page guests land on after the click. For an outdoor activity business where every booking is a personal commitment to a guided day in serious terrain, that loss of control matters.
We built Ros a platform she owns. No commission on every place sold, full control of the customer journey, every walk on her own domain in her own brand, with Stripe taking 1.4% per UK card payment. Ros expands her programme at will — adding new walks, new categories, additional dates — in minutes, not hours, without involving a developer.
Simplify Reservations
Flexible booking tools and availability management.
Support Visitors Instantly
Smart conversations directly through your website.
Built Around Your Business
Tailored systems designed for the way you work.
The Outdoor Pursuits Booking plugin (TPOPB) is a custom WordPress plugin built by Technophobia. Each walk is a structured record with its own difficulty level, capacity, meetup What3Words address, category, and price. Each scheduled date is an event linked to that walk record — multiple dates per walk are first-class, so a popular route can have a beginner Saturday and an advanced Sunday on the same template.
WooCommerce handles the cart and Stripe processes the payment. The plugin owns the inventory side — capacity tracking, sold-out states, gift voucher balances, discount code validation. Whamos designed and built the surrounding website; Technophobia developed the plugin.
What3Words map
Every activity Ros creates is automatically plotted on a custom Leaflet map as a colour-coded pin at its What3Words meetup address — the precise three-word address that takes guests to the exact car park, field entrance, or trailhead. Green pins are beginner-friendly. Amber for some walking experience. Red for seasoned walkers ready for big mountain days. Guests filter by difficulty and category, then click straight through to book.
A live monthly calendar shows every upcoming event colour-coded by type. Green for group walks, separate colours for women-only walks, wild camping, sunrise/sunset, navigation courses, and bespoke days. Guests scroll the months ahead and click any event to book it directly. The calendar pulls from the same event records as the map — Ros never updates the calendar separately, she creates an event and it appears instantly.
Real-time, no manual reconciliation, no parallel spreadsheets.
Vouchers and capacity, built in
Gift vouchers are sold as WooCommerce products with a custom value field. The voucher carries a code and a live balance — redeemed against any walk, with the remaining balance written back instantly. Partial redemptions leave the voucher usable for the next booking. Capacity is hard-enforced at the inventory level — when a walk hits its participant cap, the booking flow blocks further sales for that date automatically.
The platform extends naturally beyond standard group walks. Private guided days built around the guest sell through the same booking flow. Navigation training and map-and-compass courses are scheduled as events with their own category. Sunrise and sunset walks have their own calendar colour and category page.
One engine handles the entire commercial programme — no separate systems, no manual exports.
What this proves
An outdoor activity business can have a fully-featured booking platform that costs less per booking than Eventbrite or Pitchup, keeps the customer relationship on the operator's own domain, and is genuinely manageable by the owner without a developer. TPOPB is live, taking real card payments from real guests in the Lake District. If you run guided activities, courses, tours, or experiences, the same plugin can be configured for your business.
1.4%
Stripe fee per UK card
0%
Commission to a third party
4 weeks
Discovery to live
Tier 2
£3,500 + £50/mo + VAT
Who else this works for
Client feedback
How we'd build yours
Discovery call. 30-45 minutes to understand the activities, difficulty tiers, capacity logic, payment flow, and specifics like What3Words, gift vouchers, or recurring events.
Build & configure. TPOPB plugin deployed on a Technophobia-hosted WordPress install on your own registered domain. Stripe and WooCommerce wired in. Categories, difficulty levels, and price models set up to your programme.
Train & launch. Walk-through of how to add an activity, schedule events, run reports, and handle voucher and discount codes. Then advertise your URL — on your van, your social, your business card — and you are live.
Common questions
Running outdoor activities and tired of Eventbrite fees or paper diaries? Let's talk about an Outdoor Pursuits Booking platform that puts you in control.
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